The Electric Era

New Zealand project The Electric Era is the artistic outlet for German-born songsmith Karsten Schwardt and offers song-oriented, alternative, Indie Pop Rock, twisted with a certain 'Germanic angularity', a dash of echoey New Zealand charme and a sprinkling of British Post-Punk melancholy. They claim to be under the influence of 80's Dunedin guitar jangle pop a la The Chills, The Verlaines and The Clean, blended with a few harder rock/new wave riffs influenced by bands like Joy Division, The Cure, Bauhaus, Wire, Siouxsie & The Banshees, New Order, The Chameleons, The Stranglers and Nick Cave.....and atmospheric synths. The noise component is restrained, so the soppy gut can stick out, allowing plenty of that belly button stuff to take place. Something like that.

"The Ground Below" Released in late 2005, this is The Electric Era's debut album. It does have its loud and frantic moments, but its strength is in the poppier tracks, like the soaring 'Small Horizon' or the haunting 'Ralf'. There are pop hooks galore, presented with grown-up themes and an indie sentiment.

"Guitar-driven Indie Pop Rock with a sprinkling of synths, mashing Germanic angularity with the echoey charme of New Zealand and adding a liberal dose of British Post-Punk melancholy.
With very tasty results!"

Auckland artists The Electric Era deliver an original alternative, Indie Pop recipe: dashes of echoing New Zealand kumara mash garnished with angular Germanic cucumber, and a sprinkling of British Post-Punk pickles. Further hints of 80's Dunedin ginger pop a la The Chills are blended with a few harder rock/new wave riffs and mayonnaise synth dressing reminiscent of The Cure and Joy Division. Enjoy your meal.
 

Go to http://www.theelectricera.com/  and  http://www.myspace.com/theelectricera for songs and further info.

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